we work with apple and google in terms of the operating system. we have a strong partnership with facebook. we're able to work with some of these players in order to bolster our user experiences. >> is that diecast? you talk about this new graph, the interest graph. is that the kind of technology that will become key to distribution? >> with the web becoming so vast, there is so much context and so much social context, and now there is so much location context, how do you pull all that together? your personalization comes in to make sense of the content. it is the internet ordered for you. it brings yahoo! back to its roots. you cannot just categorize anymore. a feed of information that is ordered for you. it is also available on your mobile phone. >> some of those technologies remain -- there is competition in the browser world, in the mobile hardware world, and in the operating system world. what about social? >> facebook provides an amazing platform. now what happens with social is what you do with it. it will be the predominant platform. what